Ben Shelford

I'm Ben — Senior product designer from London.

I design simple consistent systems that are useful, usable, and beautiful. I work with my head in the clouds and feet on the ground looking to craft great product experiences. If that sounds like something that would fit with your team lets chat!

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Question display logic (2022)

Solve a significant pain point for our customers by creating a new system to orchestrate the circumstances that certain questions are shown to respondents.

an image of a screen with a open modal dialog. The modal dialog is titled Set display conditions for question 4 and there are a series of controls for creating display conditions.

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Question display logic (2022)

Solve a significant pain point for our customers by creating a new system to orchestrate the circumstances that certain questions are shown to respondents.

Read all the jucy deets

Brand Trackers (2021)

Solving a key customer pain point to track metrics over time and show if they improve or decline.

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Brand Trackers (2021)

Solving a key customer pain point to track metrics over time and show if they improve or decline.

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Deepsea design system (2019-2020)

Building on-brand, quality and consistent web components.

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Deepsea design system (2019-2020)

Building on-brand, quality and consistent web components.

Read all the jucy deets

Ben Shelford

51.50837° N, 0.27442° W

EST2017

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